Subaru targets software-defined vehicle launch for late 2020s, plans to cut development times by 40%

Business Recorder • Oct 19, 2026

SANO: Subaru said on Sunday it plans to launch software-defined vehicles (SDVs) in the ​second half of this decade and cut ‌vehicle development times by about 40% as it seeks to speed up model launches. Subaru will gradually deploy a ​newly developed integrat...

SANO: Subaru said on Sunday it plans to launch software-defined vehicles (SDVs) in the ​second half of this decade and cut ‌vehicle development times by about 40% as it seeks to speed up model launches. Subaru will gradually deploy a ​newly developed integrated electronic control unit (ECU) across ​its lineup, the Japanese automaker said at ⁠a strategy briefing at a research centre ​in Sano City, north of Tokyo. Sub...