Porsche braces for lower sales era, seeks lifeline from luxury

Business Recorder • Oct 7, 2026

BERLIN/FRANKFURT: Porsche is steeling itself for persistently lower ‌sales, the Volkswagen brand said on Wednesday, pitching a turnaround plan to investors that aims to boost margins with a focus on top-end models. The sports car maker, which like parent Volk...

BERLIN/FRANKFURT: Porsche is steeling itself for persistently lower ‌sales, the Volkswagen brand said on Wednesday, pitching a turnaround plan to investors that aims to boost margins with a focus on top-end models. The sports car maker, which like parent Volkswagen is undergoing restructuring to ​address weak demand and high costs, said it would lower its future break-even ​point to fewer than 200,000 units, compare...