From parasols to misting bottles, Japan gears up for summer heat

PSX Update • Jul 8, 2026

Japanese companies are rushing out a new generation of anti-heat products this summer, moving beyond basic parasols and fans toward compact, multi-functional gear as forecasters warn of another blistering season nationwide.

July 08, 2026 (MLN): Japanese companies are rushing out a new generation of anti-heat products this summer, moving beyond basic parasols and fans toward compact, multi-functional gear as forecasters warn of another blistering season nationwide. At a Hands Inc. outlet in Tokyo's Shinjuku district, an entire section is now devoted to heat-countermeasure items, headlined by parasols developed jointly with Toray Industr...