Audi gets new China leadership to face bruising competition

Business Recorder • Oct 22, 2026

BERLIN: Volkswagen’s premium subsidiary Audi announced a shake-up in its China leadership on Thursday amid tough competition and falling sales in the world’s largest auto market. Jeff Zhang, who most recently served as vice president and CEO of Chinese auto g...

BERLIN: Volkswagen’s premium subsidiary Audi announced a shake-up in its China leadership on Thursday amid tough competition and falling sales in the world’s largest auto market. Jeff Zhang, who most recently served as vice president and CEO of Chinese auto group Chery, will take on the role of Audi China president on November 1. He replaces Johannes Roscheck, who will return to Germany having overseen “a period of...