At-Tahur launches Gelato, expands dairy product portfolio

PSX Update • Aug 11, 2026

At-Tahur Limited (PSX:PREMA) has expanded its product portfolio with the launch of Gelato.

August 11, 2026 (MLN) : At-Tahur Limited (PSX:PREMA) has expanded its product portfolio with the launch of  Gelato. Its a premium dairy ice cream offering a richer and smoother texture than conventional ice cream, in a move aimed at diversifying and strengthening the company’s market presence. The company said the launch marks another strategic step towards portfolio diversification and expansion, reinforcing i...